Rachel Eyre
Chief Customer and Marketing Officer at Morrisons, leading the charge in refreshing the Market Street proposition.
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May 8, 2024 • 55min
Morrisons' Rachel Eyre talks shop with Rory
Rachel Eyre from Morrisons discusses their Market Street proposition appealing to both traditional and younger shoppers. She talks about the importance of smaller, more frequent basket shops and Morrisons' vertically integrated business model. The revamp of the MoreCard loyalty scheme with 'Fivers' has been a success, with 85% saving for big splurges. Despite competition, convenience still drives customer choices in the supermarket industry.
