Rachel Cossette

In this lively discussion, Rachel Cossette from Rogers Machinery shares tips on effective marketing for small teams, while Jenni Gritti from Caterpillar emphasizes enterprise-level strategies. Greg Knox highlights the critical alignment of sales and marketing, and Kerry Nedic discusses balancing creativity with company policies through video content. Rich Ward offers actionable advice on prioritizing marketing tasks, activating sales teams on social media, and crafting successful strategies from the ground up, making it a treasure trove of insights for marketers at any level.