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Rabah Rahil

CMO at FERMAT, an ecommerce funnel creation platform. He has over 10 years of experience in the ecommerce industry.

Best podcasts with Rabah Rahil

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Oct 30, 2024 • 47min

Rabah Rahil Surveys The Evolving Landscape Of Ecommerce

Rabah Rahil, CMO at FERMAT and seasoned e-commerce expert, dives into the transformative world of online retail. He discusses how brands have evolved and the crucial role of understanding customer personas in a competitive landscape. The conversation highlights the challenges of direct-to-consumer strategies versus SaaS benefits, emphasizing innovative, growth-driven marketing approaches. Rahil also underscores the importance of authenticity in partnerships and the necessity for meaningful connections in fostering sustainable business practices.