Quentin Long, a contributor to Australian Traveller, discusses the ‘White Lotus effect’ on tourism, highlighting how its stunning locations, like Koh Samui, boom tourist interest. He explores the double-edged sword of media influence on travel, balancing economic benefits with the need for sustainable practices. The conversation dives into how such shows shape perceptions of destinations and the emerging issues of overtourism, where beautiful getaways risk losing their charm amid rising visitor numbers. A captivating look at media's role in modern travel!