Professor Mark Fenton-O'Creevy

Professor Mark Fenton-O'Creevy, an expert in decision-making at The Open University, dives into the complexities of making choices during radical uncertainty. He contrasts radical uncertainty with normal risk, highlighting how traditional risk models failed during the financial crisis. Mark emphasizes the intertwined nature of emotion and cognition in decision-making and discusses the limitations of big data and AI in unpredictable situations. He advocates for scenario planning to enhance resilience and cautions against comforting narratives that may blind organizations to real issues.