Priyanka Lakhani

In this engaging conversation, Priyanka Lakhani, Senior VP at Collinson Group, shares her extensive expertise in enhancing loyalty program profitability. She discusses the crucial intersection of profitability and customer expectations, urging a shift in mindset to prioritize clear objectives and ROI. The dialogue examines the evolving landscape of loyalty initiatives, emphasizing the importance of data utilization and personalized rewards. Priyanka also highlights innovative strategies that can unlock new revenue opportunities and drive sustained customer engagement.