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Prinesha Naidoo
Bloomberg reporter covering the booming luxury hospitality market in Africa.
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Aug 14, 2025
• 14min
Why Africa’s Ultra Luxury Hotels Are Booming
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Prinesha Naidoo, a Bloomberg reporter specializing in Africa's luxury hospitality market, joins to discuss the ultra-luxury tourism boom. She highlights exclusive offerings like a $50,000-per-night private villa in Tanzania and the surge of elite safari experiences. Naidoo also examines the substantial investments fueling this growth, the economic benefits for local communities, and the delicate balance between profit and environmental concerns. The conversation navigates the challenges of infrastructure and the emerging demands from Africa's rising middle class.
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