Preston Wetherington, founder of Nifty Fifty Solutions, sheds light on modern marketing strategies that prioritize deep client relationships. He discusses the innovative 'fractional marketing department' model and shares a compelling case study that unlocked new revenue for a pool builder. The conversation also dives into the impact of economic fluctuations on marketing, the value of personality assessments for effective communication, and best practices for business owners transitioning to agency partnerships. Tune in for essential insights on adapting to changing markets!