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Preston Rutherford

Co-founder of Chubbies shorts, a DTC brand known for its bold marketing and content strategy. Currently focuses on helping brands build sustainable growth through his company, Marathon.

Top 3 podcasts with Preston Rutherford

Ranked by the Snipd community
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10 snips
Apr 3, 2025 • 27min

Convincing the CFO that brand building investment is worth it

Preston Rutherford, co-founder of Chubbies and Marathon, dives into the critical need for convincing CFOs that brand building isn't just an expense, but a vital investment for growth. He tackles the challenges of traditional ROI metrics and discusses how performance marketing meshes with brand development for sustainable success. They also delve into redefining success metrics, emphasizing profit margins, and the synergy between branding and digital strategies, offering actionable insights for navigating today’s marketing landscape.
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Feb 3, 2025 • 51min

Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford

Preston Rutherford, co-founder of Chubbies shorts, shares his insights on building a sustainable brand amid the pitfalls of performance marketing. He reveals how reliance on Meta ads nearly devastated margins and emphasizes the importance of investing in 'memory structures' for future demand. The conversation explores shifting budgets toward top-of-funnel strategies to enhance long-term profitability, diving into ways to measure brand impact that go beyond traditional metrics. Learn how to escape the performance marketing trap and cultivate lasting brand loyalty.
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Jun 13, 2024 • 50min

Preston Rutherford: Missed Exit

Entrepreneur Preston Rutherford reflects on his 9-figure exit, missed 10-digit IPO, and personal growth journey. Topics include regret, communication, compounding experiences, self-worth, burnout recovery, redefining success, and balancing work and personal life.