Preston Rutherford, co-founder of Chubbies shorts, shares his insights on building a sustainable brand amid the pitfalls of performance marketing. He reveals how reliance on Meta ads nearly devastated margins and emphasizes the importance of investing in 'memory structures' for future demand. The conversation explores shifting budgets toward top-of-funnel strategies to enhance long-term profitability, diving into ways to measure brand impact that go beyond traditional metrics. Learn how to escape the performance marketing trap and cultivate lasting brand loyalty.

Entrepreneur Preston Rutherford reflects on his 9-figure exit, missed 10-digit IPO, and personal growth journey. Topics include regret, communication, compounding experiences, self-worth, burnout recovery, redefining success, and balancing work and personal life.

Preston Rutherford, Co-Founder of Chubbies, talks about the power of great brand-building and how metrics and feedback loops can measure its success. He shares insights on how Chubbies consistently creates shareable content, challenges the status quo, and emphasizes the importance of authentic and valuable content for building trust with the audience.