Preston Rutherford

Preston Rutherford, co-founder of Chubbies and Marathon, dives into the critical need for convincing CFOs that brand building isn't just an expense, but a vital investment for growth. He tackles the challenges of traditional ROI metrics and discusses how performance marketing meshes with brand development for sustainable success. They also delve into redefining success metrics, emphasizing profit margins, and the synergy between branding and digital strategies, offering actionable insights for navigating today’s marketing landscape.

Preston Rutherford, co-founder of Chubbies shorts, shares his insights on building a sustainable brand amid the pitfalls of performance marketing. He reveals how reliance on Meta ads nearly devastated margins and emphasizes the importance of investing in 'memory structures' for future demand. The conversation explores shifting budgets toward top-of-funnel strategies to enhance long-term profitability, diving into ways to measure brand impact that go beyond traditional metrics. Learn how to escape the performance marketing trap and cultivate lasting brand loyalty.

Join Preston Rutherford, co-founder of Chubbies, known for transforming DTC brand growth, as he discusses innovative strategies for measuring brand effectively. He argues that brand should be treated like a performance channel, emphasizing community-driven growth and creative content. Learn about optimizing brand search metrics, escaping the discount trap, and using engagement tactics that boost long-term profitability. Preston also highlights the power of organic content in enhancing paid ad performance, offering practical insights for sustainable brand success.

Entrepreneur Preston Rutherford reflects on his 9-figure exit, missed 10-digit IPO, and personal growth journey. Topics include regret, communication, compounding experiences, self-worth, burnout recovery, redefining success, and balancing work and personal life.

Preston Rutherford, Co-Founder of Chubbies, talks about the power of great brand-building and how metrics and feedback loops can measure its success. He shares insights on how Chubbies consistently creates shareable content, challenges the status quo, and emphasizes the importance of authentic and valuable content for building trust with the audience.