Prasanna Rao

Co-founder and CEO of Arya.ag, an agritech platform operating at the farmgate offering warehousing, post-harvest credit and market linkages; has a background in rural management and led commodity-based financing at ICICI Bank.

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Nov 23, 2025 • 42min

Ep. 142 : ₹2700 Crore Agri-business ft. Arya.ag

Prasanna Rao, Co-founder and CEO of Arya.ag, shares insights from his journey in agritech. He discusses how Arya.ag empowers farmers by improving sales processes and access to credit, boosting their incomes. Prasanna reflects on transitioning from banking to entrepreneurship, identifying market gaps, and the importance of humility in leadership. He highlights the tech adoption accelerated by COVID-19 and Arya.ag's role in creating a trust-based green operating system that bridges various players in agriculture. His candid reflections on failures offer valuable lessons for aspiring founders.

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