Sue S. Chan, an expert marketer and former brand director at Momofuku, shares her journey building culinary brands and the challenges she faced. PJ Vogt, host of Search Engine, dives into his coffee debacle and sushi fraud explorations. They discuss food culture's evolution in NYC, personal culinary mishaps, and the competitive beverage landscape, including the rise of innovative non-alcoholic drinks. Their lively chat also touches on beloved local grocery chains and unforgettable meals, painting a vibrant picture of today's food scene.

PJ Vogt, the host of Search Engine, and A.J. Daulerio, a writer focused on addiction and recovery, dive deep into the challenging theme of alcohol and its implications on identity. They discuss the nuances of when to stop drinking, exploring self-reflection and societal pressures. Personal anecdotes reveal the struggles and stark realities of navigating sobriety, contrasting external success with internal battles. With candid storytelling and humor, they shed light on the complexities of building supportive recovery communities.