What’s the best way for a solo entrepreneur to market their product? Pirijan is creating Kinopio, a spatial canvas on the web, and he publishes new features as screenshots or short demo videos on Twitter. He talks with Mark and Adam about how personality and building-in-public are a unique advantage of small teams; PC Magazine versus YouTube influencers; and why the struggle of building a business is best shared in realtime. Plus: choosing a tool based on vibes. Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter Show notes Pirijan @pketh Kinopio Gleason’s boxing gym The Endless Summer (surf documentary) “everybody has a plan until they get punched in the mouth” Fog Creek / Glitch Joel Spolsky Copilot, Kiln Wasabi Metamuse episode on urban design text blocks beta HandBrake teaching hospitals pave the cowpath Indie Hackers and revenue sharing example moonlighting The Making of Prince of Persia posturing MKBHD