Pini Yakuel, CEO of Optimove, champions positionless marketing, advocating for fluid roles within organizations to harness talent effectively. Nikolas Badminton, Chief Futurist at Futurist.com, explores how AI should enhance creativity, not replace human insight. They discuss the importance of trusting younger leaders, breaking down silos, and embracing chaos in innovative work environments. The conversation also highlights the need for organizations to evolve, balancing technology and creativity for future success in marketing.
