Pini Yakuel
CEO of Optimove, advocating for positionless marketing to free marketers. Featured in the Decoded season 4 of the Future Commerce podcast.
Best podcasts with Pini Yakuel
Ranked by the Snipd community
Jun 30, 2025 • 37min
[DECODED] Step Into A Positionless Future
Rachel Parker, Global Head of Customer Marketing at FDJ United, and Pini Yakuel, CEO of Optimove, dive into the concept of positionless marketing. Rachel shares insights from transforming her organization’s assembly-line model to a more flexible approach, enhancing team morale and customer engagement. They discuss how AI speeds up processes and the importance of evolving team roles to expand capabilities. The duo emphasizes the need for internal communication and visionary leadership in navigating this bold shift, aiming to free marketers and optimize performance.
Apr 11, 2025 • 36min
The Next Wave of Marketers: Curious, Collaborative, Chaos-Embracing
Pini Yakuel, CEO of Optimove, champions positionless marketing, advocating for fluid roles within organizations to harness talent effectively. Nikolas Badminton, Chief Futurist at Futurist.com, explores how AI should enhance creativity, not replace human insight. They discuss the importance of trusting younger leaders, breaking down silos, and embracing chaos in innovative work environments. The conversation also highlights the need for organizations to evolve, balancing technology and creativity for future success in marketing.
