Pieter Colpaert

Pieter Colpaert, a producer and wine enthusiast, joins the discussion to uncover the realities of wine pricing and the prevalence of wine fraud. Did you know that as much as 20% of fine wines are believed to be counterfeit? Pieter reveals how factors like scarcity and marketing often inflate wine prices, while studies show even experts struggle to distinguish between budget and high-end bottles. The psychology behind wine perception is fascinating—people enjoy vino more when they think it’s expensive. Join the conversation about enjoying wine without being misled!