Pierre-Alexis Dumas, Artistic Director of Hermès and sixth-generation family member, shares insights into the brand's legacy and unparalleled craftsmanship. He highlights the evolution of Hermès from bespoke harnesses to a global luxury icon, emphasizing their commitment to artistry amidst market pressures. Dumas also reveals the creative processes behind their iconic designs, like the Birkin and Kelly bags, balancing tradition with contemporary needs. Additionally, he discusses the cultural significance of Hermès in France’s luxury market and the challenges of preserving craftsmanship in a fast-paced industry.