Phyllis Fang

In a captivating discussion, Phyllis Fang, Head of Marketing at Transcend—a data privacy champion—reveals how her team is changing the narrative within the privacy sector. She shares insights on the 'Data Rights Unwrapped' campaign, merging product data with customer quotes to create compelling stories. The conversation highlights the importance of original research in reshaping perceptions and how a unified approach among sales, marketing, and product teams can lead to success. Discover how personal touches can transform heavy compliance into engaging experiences!