Phoebe Barter

Phoebe Barter, Aviva's Brand Director with a rich background in emotional branding from Amex and Barclaycard, discusses the profound influence of brand stories. She reveals how vulnerability in leadership can transform 300-year-old legacies while navigating the modern marketing landscape. Phoebe shares her unique journey from architecture to marketing, highlighting the intersection of creativity and analytics. She also examines the impact of politeness in AI interactions and the challenges of personal branding in today’s digital world.