With technology now able to doctor images, people and chatbots pretending to be who they’re not and the advent of fake news, it might feel like it’s going to be harder than ever before to get people to believe new ideas.

That doubt can hold us back from sharing our message for fear that we might not be able to get it across in the right way, causing damage to our reputation and confidence.

But I want to let you know that it is absolutely possible to overcome skepticism and get your audience bought in and wanting to work with you.

In this episode, I’ll be sharing tools that you can use as a speaker in talks, webinars and workshops to establish credibility and overcome skepticism, so that you get the buy-in to your message.

What you’ll discover:

What makes us believe things?
The most obvious sources of credibility
Are you an anti-authority?
How to establish your authority
How to make statistics meaningful
The most powerful authority that you can leverage
The Sinatra Test – can you pass it?
The incongruence gap and how to use it.

Enjoy!

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Resources:

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https://www.saraharcher.co.uk

Resource Links:

Case of Poisoning - National Library of Medicine

https://www.ted.com/talks/hans_rosling_the_best_stats_you_ve_ever_seen

https://knowledge.wharton.upenn.edu/article/changing-someones-mind-powerful-new-approach/

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