Phillip Paraguya

Phillip Paraguya, Chapter Lead for Data Science at ALDI DX, shares his expertise in A/B testing within physical retail environments. He delves into the unique challenges of balancing statistical rigor with the practicalities of store operations. The discussion highlights strategies for engaging stakeholders, overcoming skepticism in data science, and the evolving role of data scientists. Phillip also emphasizes the importance of effective data storytelling and the impact of AI on coding workflows, reflecting on how these elements shape the future of retail experimentation.