Phillip DeWinter

Chloe DeWinter and Phillip DeWinter, co-founders of Nala, an inclusive intimates brand, share their journey from investing $200K before their first sale to selling 400,000 pieces in just two years. They reveal how they validated their product idea with just 250 surveys and executed a viral guerrilla marketing stunt. The duo discusses the complexities of bra design, their impressive 70% repeat purchase rate, and how they navigated TikTok bans while fostering inclusivity in their products. Their bold decisions and unconventional strategies provide valuable insights for aspiring founders.