Philip Ruffini
Former Microsoft product manager turned content mastermind focused on scaling a B2B media and content empire for Rupa Health.
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Mar 6, 2024 • 36min
Building a B2B Media Empire with Philip Ruffini
Former Microsoft product manager turned content mastermind, Philip Ruffini, shares insights on building a B2B media empire. Topics include crafting a B2B content strategy, leveraging YouTube for growth, managing global content teams with SOPs, measuring content ROI, and repurposing content across diverse channels for lasting impact.
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