Philip Lacor
CRO of Personio, a late-stage HR and payroll platform; led Personio's AI-powered go-to-market transformation and built cross-functional AI workflows delivering measurable sales and customer-impact improvements.
Best podcasts with Philip Lacor
Ranked by the Snipd community
42 snips
Jan 7, 2026 • 53min
SaaStr 836: The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO
Philip Lacor, the CRO of Personio, shares insights from his leadership in transforming the company into an AI-powered powerhouse. He discusses the critical interplay of top-down and bottom-up strategies for AI adoption, emphasizing real-world applications like win/loss analysis and an expansion SDR assistant that drastically reduced research time while doubling pipeline. Philip also tackles building an AI culture, the complexities of ROI, and how to get teams excited about AI, all while cautioning against endless tool testing.
19 snips
Oct 23, 2024 • 53min
Trust, Trade Offs, and Your Win Rate
Philip Lacor, CRO at Personio, and St John Craner, Managing Director at Agrarian Rural Marketing, discuss the critical importance of trust in sales. They explore how genuine relationships can enhance sales effectiveness, particularly in the agricultural sector. The conversation dives into consultative selling and the need for sales professionals to position themselves as problem solvers rather than mere sellers. Additionally, they examine the impact of AI on sales roles and the balance between technology and emotional intelligence to improve customer interactions.
