Philip Inghelbrecht

Join Philip Inghelbrecht, CEO and co-founder of Tatari, a pioneering tech company in TV advertising. He dives into how TV advertising is evolving with an emphasis on outcome-based measurement and the role of AI in enhancing creative processes. Philip discusses the democratization of TV advertising, allowing smaller brands to compete effectively. He critiques traditional programmatic models and advocates for direct publisher integrations to boost transparency. Excitingly, he previews an AI-generated commercial set to air during the NBA finals!