Phil Weiss, a financial advisor at Apprise Wealth Management, seeks to refine his marketing to better target women facing major life transitions. The discussion reveals strategies for narrowing down his niche and crafting messages that resonate with specific client pain points. They explore the significance of tailored content, the impact of leveraging podcast appearances, and the evolving role of referrals. Listeners will gain insights into enhancing their marketing effectiveness and creating materials that truly connect with their audience.