Phil Treagus-Evans

Phil Treagus-Evans, an author and founder of Giraffe Social, advocates for a Human First Marketing approach, emphasizing the need for brands to prioritize people over AI-generated content. He discusses the erosion of trust and engagement due to saturated advertising and highlights the importance of authenticity and connection. Phil introduces a four-part framework—people, authenticity, connection, and purpose— for building better relationships with customers. He also critiques hustle culture, promoting vulnerability and transparency as keys to effective leadership.