Traci Alford, CEO of Effie Worldwide, and Phil Thomas, Chair of Cannes Lions, delve into the exciting future of marketing awards. They discuss the transformative partnership between Effies and Cannes Lions, aiming to enhance creativity and effectiveness in marketing. The conversation highlights the importance of inclusivity and education in the industry, detailing initiatives to support underrepresented groups. They also explore innovative trends in marketing effectiveness and collaboration, setting the stage for groundbreaking developments at the upcoming Cannes Lions festival.
