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Phil Stern
Operating principal at Mainsail Partners, a growth equity firm that invests in bootstrapped vertical SaaS companies. Leads the GTM operations team, helping founders scale sales, marketing, and success teams.
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May 16, 2025
• 58min
#144: From Founder-Led Sales to Scalable Go-To-Market in Vertical SaaS - Phil Stern
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Phil Stern, Operating Principal at Mainsail Partners, specializes in growth equity for bootstrapped vertical SaaS companies. He shares insights on hiring the first head of sales to transition from founder-led to scalable sales. Phil highlights the importance of operational support and establishing trusting relationships with founders. He discusses the need for effective customer profiling and the transformative role of AI in SaaS. The conversation emphasizes how targeted investments can accelerate growth while ensuring product-market fit and a focus on key performance indicators.
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