Phil Pilalas

Phil Pilalas, a content strategist specializing in empowering subject matter experts, discusses the challenges of getting buy-in from those who aren't used to being on camera. He emphasizes the importance of generating passion and confidence in SMEs, and suggests recording in comfortable settings to capture genuine conversations. Phil highlights the effectiveness of simple content over heavily produced pieces and shares strategies for aligning SME personalities with appropriate marketing stages. He also notes that even minimal time investment can yield impactful content.