Phil Pallen

Phil Pallen, a brand strategist and author of "AI for Small Business," shares his expertise on how small businesses can harness AI tools for efficiency. He discusses the concept of a "1+ business," enabling solopreneurs to deliver impressive results without needing large teams. The conversation covers the transformative potential of generative AI, practical strategies for embracing AI in branding, and tips for maximizing tool effectiveness. Pallen emphasizes a careful approach to adopting AI while maintaining personal connections with clients.