Phil Gilbert

Phil Gilbert, a leader in IBM's groundbreaking design transformation, discusses his journey of reshaping a 400,000-employee company into a design-centric organization. He shares how treating change like a product fueled adoption and the unique challenges he faced in changing entrenched mindsets. With insights from his new book, Irresistible Change, he outlines the effective immersive bootcamps, innovative design spaces, and the critical role of culture in sustaining design efforts. Phil's engaging strategies are applicable for anyone eager to spark meaningful transformation.

Phil Gilbert, former head of design at IBM and author of Irresistible Change, shares insights on driving lasting change in organizations. He discusses how to navigate cultural challenges and ensure transformation sticks. Gilbert emphasizes the importance of making change desirable and voluntary, rather than mandated. He also reveals his 'Culture Formula' and the role of language and branding in successful initiatives. With real-world examples from IBM, listeners gain a practical playbook for leading effective organizational change.

Phil Gilbert, former General Manager of Design at IBM and author of "Irresistible Change," shares insights from leading a massive cultural transformation. He discusses how design thinking reshaped IBM's approach to product development and customer engagement. Phil emphasizes the importance of empathy and direct communication with customers. He also reveals strategies for scaling change across a vast organization while managing internal politics. Gilbert argues that viewing change as a product can help foster a culture open to innovation.

Phil Gilbert, a former IBM executive and author of 'Irresistible Change,' dives into the essence of cultural transformation in large organizations. He explains that true change occurs when employees feel involved and see its value, not through mandates but by treating change as a product. Phil shares how he engaged teams, focusing on delightful experiences and measuring behavior, leading to successful adoptions. His strategies, like using peer storytelling and offering bold guarantees, reveal how culture can be a powerful asset for any organization.

Phil Gilbert, former General Manager of Design at IBM and author of Irresistible Change, shares his groundbreaking insights on business transformation. He emphasizes that real change starts with culture, not just tools. Discussing his three-part model of people, practices, and places, he outlines how to ignite transformation within organizations. Phil also explores the crucial role of teams in adopting AI and the importance of designing leadership structures that foster trust. His experiences and practical frameworks provide a compelling blueprint for leaders aiming to create lasting impact.