Phil Dumontet, a 2:42 marathoner and founder of Boulderthon, shares his insights as the CEO of race management company Brooksee. He discusses the rising costs of race participation and the factors driving them, like race planning and permit challenges. Dumontet dives into innovative race timing technologies, such as RFID mats, and explores ways to enhance the spectator experience with real-time data. He also proposes membership models and partnerships to reduce entry fees and boost loyalty among runners.