Phil Cooke, a media producer and communications consultant, dives into the importance of crisis management for churches. He shares gripping insights from his global experiences and highlights how poor communication can worsen scandals. Phil discusses real-life examples, like a church destroyed by embezzlement, and emphasizes the need for transparency and crisis planning. He provides practical strategies, such as identifying red flags and ensuring proper media engagement, while also reminding leaders to always prioritize and support victims.