Phelim Bradley

Co-founder and CEO of Prolific, a human data infrastructure platform that connects researchers and AI teams with verified expert participants for data collection and evaluation. Discusses human-in-the-loop data, marketplace matching, and the future of work in AI.

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Nov 3, 2025 • 24min

Why Humans Are Still Powering AI [Sponsored]

Phelim Bradley, Co-founder and CEO of Prolific, discusses the vital role humans play in AI development. He explains how human intelligence and data train models, emphasizing quality over quantity. Phelim reveals the challenges of matching the right experts to specific tasks and highlights how Prolific fosters long-term relationships to improve data quality. He also addresses the geopolitical concerns surrounding AI centralization and the evolving future of work, where expert judgment will be increasingly in demand as AI continues to grow.

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