Petra Alderman

Petra Alderman, author of 'Branding Authoritarian Nations', explores how a military junta deployed nation-branding to promote domestic political legitimacy in military-ruled Thailand. She discusses the convergence of business and politics in nation branding, the influence of branding on citizens, and the branding efforts of the military regime in Thailand. The podcast also delves into the post-election period and rebranding efforts in Thailand.