Get the app
Peter Wilken
Branding expert and author of Dim Sum Strategy and The Ten Commandments to Build a Strong Brand and Steer Your Ship By. Has worked with major brands like Coke, Pepsi, and BMW.
Best podcasts with Peter Wilken
Ranked by the Snipd community
24 snips
May 6, 2025
• 21min
How To Stay Optimistic, and the DNA of Great Brands
chevron_right
Peter Wilken, a branding expert and author whose impressive resume includes work with brands like Coke and BMW, shares valuable insights into the intersection of optimism and creative leadership. He emphasizes that true optimism is linked to agency and vision, rather than blind faith. Peter reveals the concept of 'brand DNA,' a critical framework for maintaining a brand's relevance. He also discusses the nurturing of breakthrough ideas, underscoring the importance of protecting initial creative sparks as they mature into impactful concepts.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
Get the app