Peter Wilken
Branding expert and author of Dim Sum Strategy and The Ten Commandments to Build a Strong Brand and Steer Your Ship By. Has worked with major brands like Coke, Pepsi, and BMW.
Best podcasts with Peter Wilken
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31 snips
May 6, 2025 • 21min
How To Stay Optimistic, and the DNA of Great Brands
Peter Wilken, a branding expert and author whose impressive resume includes work with brands like Coke and BMW, shares valuable insights into the intersection of optimism and creative leadership. He emphasizes that true optimism is linked to agency and vision, rather than blind faith. Peter reveals the concept of 'brand DNA,' a critical framework for maintaining a brand's relevance. He also discusses the nurturing of breakthrough ideas, underscoring the importance of protecting initial creative sparks as they mature into impactful concepts.
May 20, 2025 • 48min
Peter Wilken: The Biggest Branding Mistake Financial Advisors Make
In this engaging discussion, Peter Wilken, a global brand strategist and author, shares his expertise in branding, backed by his work with giants like Coca-Cola and Disney. He dives into the biggest branding mistakes financial advisors make and emphasizes the importance of emotional connections in client relationships. Wilken also offers strategies for smaller firms to carve out their identities, discussing the power of clear communication and impactful messaging. He highlights how bold branding can significantly enhance market positioning, especially in the competitive finance landscape.
