Peter Sterios, the founder of Manduka, transitioned from architecture and yoga teaching to create a leading yoga accessories brand. He stumbled into yoga by chance, which led him to invest $25,000 in durable mats, foreseeing a demand that others overlooked. He shares how targeting influential yoga teachers helped propel the brand. Peter also discusses navigating early cash flow challenges, personal struggles, and the emotional complexities of stepping down as CEO, providing a candid look at entrepreneurship intertwined with personal growth.
