Peter Rubin

Peter Rubin, head of publishing at Automattic and editor at Longreads, dives into the nuances of long-form journalism. He discusses how Longreads evolved from a simple Twitter hashtag into a vibrant platform for storytelling. Topics include the challenges of curation after Twitter's decline, the importance of distinct voice in writing, and navigating the attention economy. Peter also shares insights on their editorial process, defending the value of long reads, and engaging with a community of readers through feedback and member-supported models.