Peter McGraw

Peter McGraw, a behavioral economist and author of the book 'Solo,' dives into the concept of the solo economy, highlighting Singles Day's massive financial impact in China. He contrasts the evolving perceptions of singlehood in Asia and the U.S., discussing the 'singles tax' that often penalizes those living independently. McGraw stresses the need for American companies to embrace this demographic, while also addressing the housing challenges that singles face. His insights on financial strategies for singles offer practical advice for thriving in this new economy.

Peter McGraw, a behavioral economist and host of the podcast 'Solo,' dives into the fascinating rise of the solo economy and its cultural implications. He explores Singles Day, a massive $150 billion retail holiday in China, and discusses why it hasn’t gained traction in the U.S. McGraw highlights the 'singles tax,' detailing how singles often face financial disadvantages, especially in housing. He emphasizes the need for better marketing towards singles and offers practical financial advice tailored for a solo lifestyle.