Chris Lema, CEO of Motivations AI, and Peter Larson, VP of Assessment Science at Motivations AI, discuss the power of assessment tools in coaching. They explore the limitations of a one-size-fits-all approach, the effectiveness of assessments in tailoring recommendations and generating meaningful conversations, and the importance of understanding individual motivations. They also compare different assessment tools, discuss considerations for their use, and highlight the unique approach of the M Code assessment in identifying motivations.