Peter Kujawski, chairman of Focus Features, shares insights into the art of choosing the right film festival for a movie premiere. He breaks down the strategic factors filmmakers consider, discussing how specific festivals like TIFF, Venice, and Cannes can significantly alter a film's trajectory. Peter also reveals the competitive dynamics behind festival selections and which awards hold the most prestige. The conversation wraps up with a fun prediction about the box office potential for the upcoming 'Beetlejuice' sequel.