Peter Kingma

Peter Kingma, practice manager for Ernst & Young and author of Cash Is King, sheds light on the balancing act between profitability and cash flow. He discusses how different accounting practices influence cash flow and emphasizes the need for essential KPIs to avoid information overload. Kingma advocates for cultivating a 'cash culture' in organizations, shares strategies for small operational tweaks to boost cash flow, and highlights the importance of storytelling in communicating financial insights.