Peter Hutton

Peter Hutton, Chair of the T20 World Cup and former head of sports at Meta, sheds light on cricket's intertwining with television, particularly in India. He discusses the evolution of broadcasting, the financial influence of the Indian market on global cricket, and the challenges of engaging audiences amidst shifting media consumption. Hutton emphasizes the role of innovative marketing strategies and athlete-generated content to foster genuine connections with fans, as well as the impact of tech giants on sports rights and viewership.

Peter Hutton, veteran sports executive, discusses the biggest changes in the sports industry, the approach of companies like Discovery and Meta to sport, the possibility of a sports rights media bubble, evolving monetization models in sports, and the broadcast strategy of the Saudi Pro League.