Peter Hayward

Peter Hayward, an Australian game designer now in Los Angeles, shares his insights on the crucial art of naming games. He discusses how a strong title can influence the perception of a game from the start, affecting both pitching and publishing. The conversation covers the role of thematic elements, like those in his game Fiction, and the importance of collaboration in crafting names that resonate. Peter also navigates the challenges of trademark issues and the significance of uniqueness in a saturated market, revealing the intricacies of successful game design.