Peter Hartzbech

Peter Hartzbech, Founder & CEO of iMotions, dives into the fascinating world of biosensor technology for behavioral research. He shares insights on using eye tracking, EEG, and facial analysis in diverse fields like academia and marketing. The conversation highlights innovative applications, like assessing product preferences through biometrics, and explores the integration of Affectiva's tools for enhanced facial metrics. Hartzbech also discusses the shift towards a SaaS model with webcam-based solutions, making data-driven research more accessible.