Peter Gostev

Peter Gostev, Head of AI at Moonpig and former AI strategy lead at NatWest, shares valuable insights on creating effective AI strategies in large enterprises. He discusses the challenges of deploying LLMs, particularly in traditional banking and e-commerce. Peter highlights the importance of supportive leadership and the need for hands-on experience in AI implementation. The conversation also touches on underappreciated developments in AI, the automation of customer service, and how innovative projects can emerge from everyday workflows.

In this engaging discussion, Peter Gostev, the Director of Data at Moonpig, shares his expertise on AI implementation in large e-commerce environments. He outlines strategies for successful AI integration, including forming collaborative teams and selecting impactful use cases. Peter explains how Moonpig uses AI for automation, enhancing customer service efficiency while maintaining quality. He also dives into the role of large language models in data analysis and how to navigate the balance between automation and human involvement.