Peter Dushenski, Managing Director of GlasCurtain, shares insights from his journey in sustainable building materials manufacturing. He highlights the transformative role of startups in decarbonization, emphasizing how they challenge larger firms to innovate. The conversation covers the complexities of promoting lower carbon products and the critical impact of architects in driving sustainable practices. Dushenski advocates for supportive frameworks to empower small businesses while stressing the importance of community engagement in fostering a greener future.