Peter Duffy Jr., CEO of Dealer Image Pro, shares his fascinating transition from mortician to automotive photographer. He reveals how high-quality visuals can boost dealer profitability and enhance customer engagement. The conversation delves into effective merchandising strategies, the crucial role of innovative technology, and the shift toward integrating virtual reality in car sales. Duffy emphasizes the importance of a strong online presence and timely content to meet evolving consumer expectations in the competitive dealership landscape.