Peter Cunha

Peter Cunha, Managing Director of Signal at Sovrn, discusses innovative tools for publishers to optimize ad performance. He explains how Signal enhances value through attention metrics, dynamic pricing, and eliminates revenue sharing, making it purely performance-driven. Peter also tackles the challenges of industry adoption and highlights the lack of data transparency from major platforms like Google and Amazon. With a focus on simplifying implementation, he shares insights on the importance of data enrichment in monetizing ad inventory effectively.