Peter Craddock

Peter Craddock, a Brussels-based lawyer and software developer, shares his insights on recent ePrivacy guidelines and the challenges surrounding user consent in digital advertising. He discusses the controversial 'Consent or Pay' models adopted by platforms due to low consent rates. Peter delves into the innovative potential of server-side processing technologies like Conversion APIs and Data Clean Rooms, while emphasizing the urgent need for clearer regulations. His expertise sheds light on navigating the intricate balance between privacy rights and legitimate data use.