Peter Benei

Peter Benei, a marketing leader and strategist with over 20 years of experience, shares insights on how AI is transforming marketing. He highlights that content production will soon be automated, shifting focus onto human strategy, taste, and supervision. Benei stresses the importance of hiring for creative judgment and adapting future education to prioritize arts and critical thinking over technical skills. He envisions CMOs evolving as orchestrators of AI-driven workflows, emphasizing the need to balance human intuition with technological advancements.